Measurement equivalnce in cross-cultural research: the case of formative measurement models

R. Wagner; M.G.M. Wetzels; H. Winklhofer

Measurement equivalnce in cross-cultural research: the case of formative measurement models

R. Wagner, M.G.M. Wetzels, H. Winklhofer

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 34th European Marketing Academy Conference
Place of Publication	Milan, Italy
Publisher	Bocconi University
Publication status	Published - 2005
Event	34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy: Rejuvenating Marketing: Contamination, innovation, integration - Bocconi University, Milan, Italy Duration: 24 May 2005 → 27 May 2005

Conference

Conference	34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy
Abbreviated title	EMAC 2005
Country/Territory	Italy
City	Milan
Period	24/05/05 → 27/05/05

Cite this

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title = "Measurement equivalnce in cross-cultural research: the case of formative measurement models",

author = "R. Wagner and M.G.M. Wetzels and H. Winklhofer",

year = "2005",

language = "English",

booktitle = "Proceedings of the 34th European Marketing Academy Conference",

publisher = "Bocconi University",

note = "34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy : Rejuvenating Marketing: Contamination, innovation, integration, EMAC 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

}

TY - GEN

T1 - Measurement equivalnce in cross-cultural research: the case of formative measurement models

AU - Wagner, R.

AU - Wetzels, M.G.M.

AU - Winklhofer, H.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the 34th European Marketing Academy Conference

PB - Bocconi University

CY - Milan, Italy

T2 - 34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy

Y2 - 24 May 2005 through 27 May 2005

ER -