Marketing intelligence use in business-to-business organisations: the development of a conceptual framework

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings of the European Marketing Academy Conference
Pages	207-220
Publication status	Published - 1998

Cite this

@inproceedings{9faa0653c00d411faf05faecddb3678d,

title = "Marketing intelligence use in business-to-business organisations: the development of a conceptual framework",

author = "\{Birgelen, van\}, M. and \{Ruyter, de\}, J.C. and M.G.M. Wetzels",

year = "1998",

language = "English",

pages = "207--220",

booktitle = "Proceedings of the European Marketing Academy Conference",

}