Marketing equals purchasing: customer and supplier redefined

L. Kornelius, J.Y.F. Wynstra

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 5th international IPSERA conference
EditorsA.J. Weele, van, R.H.A. Stekelenborg, van
Place of PublicationEindhoven
PublisherTechnische Universiteit Eindhoven
Pages412-421
Publication statusPublished - 1996

Cite this

Kornelius, L., & Wynstra, J. Y. F. (1996). Marketing equals purchasing: customer and supplier redefined. In A. J. Weele, van, & R. H. A. Stekelenborg, van (Eds.), Proceedings of the 5th international IPSERA conference (pp. 412-421). Eindhoven: Technische Universiteit Eindhoven.
Kornelius, L. ; Wynstra, J.Y.F. / Marketing equals purchasing: customer and supplier redefined. Proceedings of the 5th international IPSERA conference. editor / A.J. Weele, van ; R.H.A. Stekelenborg, van. Eindhoven : Technische Universiteit Eindhoven, 1996. pp. 412-421
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language = "English",
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editor = "{Weele, van}, A.J. and {Stekelenborg, van}, R.H.A.",
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Kornelius, L & Wynstra, JYF 1996, Marketing equals purchasing: customer and supplier redefined. in AJ Weele, van & RHA Stekelenborg, van (eds), Proceedings of the 5th international IPSERA conference. Technische Universiteit Eindhoven, Eindhoven, pp. 412-421.

Marketing equals purchasing: customer and supplier redefined. / Kornelius, L.; Wynstra, J.Y.F.

Proceedings of the 5th international IPSERA conference. ed. / A.J. Weele, van; R.H.A. Stekelenborg, van. Eindhoven : Technische Universiteit Eindhoven, 1996. p. 412-421.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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SP - 412

EP - 421

BT - Proceedings of the 5th international IPSERA conference

A2 - Weele, van, A.J.

A2 - Stekelenborg, van, R.H.A.

PB - Technische Universiteit Eindhoven

CY - Eindhoven

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Kornelius L, Wynstra JYF. Marketing equals purchasing: customer and supplier redefined. In Weele, van AJ, Stekelenborg, van RHA, editors, Proceedings of the 5th international IPSERA conference. Eindhoven: Technische Universiteit Eindhoven. 1996. p. 412-421