Marketing equals purchasing: customer and supplier redefined

L. Kornelius; J.Y.F. Wynstra

Marketing equals purchasing: customer and supplier redefined

L. Kornelius, J.Y.F. Wynstra

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 5th international IPSERA conference
Editors	A.J. Weele, van, R.H.A. Stekelenborg, van
Place of Publication	Eindhoven
Publisher	Technische Universiteit Eindhoven
Pages	412-421
Publication status	Published - 1996

Cite this

@inproceedings{66ed2fd23c5645b2845cef92508f8174,

title = "Marketing equals purchasing: customer and supplier redefined",

author = "L. Kornelius and J.Y.F. Wynstra",

year = "1996",

language = "English",

pages = "412--421",

editor = "{Weele, van}, A.J. and {Stekelenborg, van}, R.H.A.",

booktitle = "Proceedings of the 5th international IPSERA conference",

publisher = "Technische Universiteit Eindhoven",

}

Marketing equals purchasing: customer and supplier redefined. / Kornelius, L.; Wynstra, J.Y.F.
Proceedings of the 5th international IPSERA conference. ed. / A.J. Weele, van; R.H.A. Stekelenborg, van. Eindhoven: Technische Universiteit Eindhoven, 1996. p. 412-421.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review