Marketing activities, launch execution and timing and new product performance

Research output: Contribution to conference › Other › Academic

Original language	English
Publication status	Published - 2009
Event	conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31 - Duration: 31 Oct 2009 → 31 Oct 2009

Conference	conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31
Period	31/10/09 → 31/10/09
Other	33rd Annual International PDMA Conference

Cite this

@conference{c8036ee65da645f1bd86cfde432c8f18,

title = "Marketing activities, launch execution and timing and new product performance",

author = "R.J. Calantone and Michael Song and \{Benedetto, Di\}, A.C.",

year = "2009",

language = "English",

note = "conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31 ; Conference date: 31-10-2009 Through 31-10-2009",

}