Marketing activities, launch execution and timing and new product performance

R.J. Calantone, Michael Song, A.C. Benedetto, Di

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusPublished - 2009
Eventconference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31 -
Duration: 31 Oct 200931 Oct 2009

Conference

Conferenceconference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31
Period31/10/0931/10/09
Other33rd Annual International PDMA Conference

Cite this

Calantone, R. J., Song, M., & Benedetto, Di, A. C. (2009). Marketing activities, launch execution and timing and new product performance. conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31, .
Calantone, R.J. ; Song, Michael ; Benedetto, Di, A.C. / Marketing activities, launch execution and timing and new product performance. conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31, .
@conference{c8036ee65da645f1bd86cfde432c8f18,
title = "Marketing activities, launch execution and timing and new product performance",
author = "R.J. Calantone and Michael Song and {Benedetto, Di}, A.C.",
year = "2009",
language = "English",
note = "conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31 ; Conference date: 31-10-2009 Through 31-10-2009",

}

Calantone, RJ, Song, M & Benedetto, Di, AC 2009, 'Marketing activities, launch execution and timing and new product performance', conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31, 31/10/09 - 31/10/09.

Marketing activities, launch execution and timing and new product performance. / Calantone, R.J.; Song, Michael; Benedetto, Di, A.C.

2009. conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31, .

Research output: Contribution to conferenceOther

TY - CONF

T1 - Marketing activities, launch execution and timing and new product performance

AU - Calantone, R.J.

AU - Song, Michael

AU - Benedetto, Di, A.C.

PY - 2009

Y1 - 2009

M3 - Other

ER -

Calantone RJ, Song M, Benedetto, Di AC. Marketing activities, launch execution and timing and new product performance. 2009. conference; 33rd Annual International PDMA Conference; 2009-10-31; 2009-10-31, .