Marketer myopio: a solution in search of a problem?

A. Lindgreen; R.A. Palmer

Marketer myopio: a solution in search of a problem?

A. Lindgreen, R.A. Palmer

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings from the 30th EMAC Conference: Rethinking European Marketing, 8-11 May 2001, Nowegian School of Economics and Business Administration, Bergen
Editors	E. Breivik, A.W. Falkenberg, J. Gronhaug
Place of Publication	Bergen, Norway
Publisher	Norwegian School of Economics and Business Administration
Publication status	Published - 2001

Cite this

Lindgreen, A. ; Palmer, R.A. / Marketer myopio: a solution in search of a problem?. Proceedings from the 30th EMAC Conference: Rethinking European Marketing, 8-11 May 2001, Nowegian School of Economics and Business Administration, Bergen. editor / E. Breivik ; A.W. Falkenberg ; J. Gronhaug. Bergen, Norway : Norwegian School of Economics and Business Administration, 2001.

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title = "Marketer myopio: a solution in search of a problem?",

author = "A. Lindgreen and R.A. Palmer",

year = "2001",

language = "English",

editor = "E. Breivik and A.W. Falkenberg and J. Gronhaug",

booktitle = "Proceedings from the 30th EMAC Conference: Rethinking European Marketing, 8-11 May 2001, Nowegian School of Economics and Business Administration, Bergen",

publisher = "Norwegian School of Economics and Business Administration",

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Marketer myopio: a solution in search of a problem? / Lindgreen, A.; Palmer, R.A.
Proceedings from the 30th EMAC Conference: Rethinking European Marketing, 8-11 May 2001, Nowegian School of Economics and Business Administration, Bergen. ed. / E. Breivik; A.W. Falkenberg; J. Gronhaug. Bergen, Norway: Norwegian School of Economics and Business Administration, 2001.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review