Marketer myopio: a solution in search of a problem?

A. Lindgreen, R.A. Palmer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings from the 30th EMAC Conference: Rethinking European Marketing, 8-11 May 2001, Nowegian School of Economics and Business Administration, Bergen
EditorsE. Breivik, A.W. Falkenberg, J. Gronhaug
Place of PublicationBergen, Norway
PublisherNorwegian School of Economics and Business Administration
Publication statusPublished - 2001

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