|Title of host publication||Proceedings from the 30th EMAC Conference: Rethinking European Marketing, 8-11 May 2001, Nowegian School of Economics and Business Administration, Bergen|
|Editors||E. Breivik, A.W. Falkenberg, J. Gronhaug|
|Place of Publication||Bergen, Norway|
|Publisher||Norwegian School of Economics and Business Administration|
|Publication status||Published - 2001|
Marketer myopio: a solution in search of a problem?
A. Lindgreen, R.A. Palmer
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review