Market entry, phased rollout or abandonment? A real option approach

L.J.O. Lint, H.P.G. Pennings

Research output: Contribution to journalArticleAcademicpeer-review

36 Citations (Scopus)
9 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Market entry, phased rollout or abandonment? A real option approach'. Together they form a unique fingerprint.

Engineering