Original language | English |
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Title of host publication | Kellogg on Marketing |
Editors | D. Iacobucci |
Place of Publication | New York |
Publisher | Wiley |
Pages | 330-365 |
ISBN (Print) | 047135399X |
Publication status | Published - 2001 |
Managing market offerings in business markets
J.C. Anderson, G.S. Carpenter, J.A. Narus
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review