Managing market offerings in business markets

J.C. Anderson, G.S. Carpenter, J.A. Narus

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationKellogg on Marketing
EditorsD. Iacobucci
Place of PublicationNew York
PublisherWiley
Pages330-365
ISBN (Print)047135399X
Publication statusPublished - 2001

Cite this

Anderson, J. C., Carpenter, G. S., & Narus, J. A. (2001). Managing market offerings in business markets. In D. Iacobucci (Ed.), Kellogg on Marketing (pp. 330-365). New York: Wiley.
Anderson, J.C. ; Carpenter, G.S. ; Narus, J.A. / Managing market offerings in business markets. Kellogg on Marketing. editor / D. Iacobucci. New York : Wiley, 2001. pp. 330-365
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Anderson, JC, Carpenter, GS & Narus, JA 2001, Managing market offerings in business markets. in D Iacobucci (ed.), Kellogg on Marketing. Wiley, New York, pp. 330-365.

Managing market offerings in business markets. / Anderson, J.C.; Carpenter, G.S.; Narus, J.A.

Kellogg on Marketing. ed. / D. Iacobucci. New York : Wiley, 2001. p. 330-365.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - Managing market offerings in business markets

AU - Anderson, J.C.

AU - Carpenter, G.S.

AU - Narus, J.A.

PY - 2001

Y1 - 2001

M3 - Chapter

SN - 047135399X

SP - 330

EP - 365

BT - Kellogg on Marketing

A2 - Iacobucci, D.

PB - Wiley

CY - New York

ER -

Anderson JC, Carpenter GS, Narus JA. Managing market offerings in business markets. In Iacobucci D, editor, Kellogg on Marketing. New York: Wiley. 2001. p. 330-365