Managing market offerings in business markets

J.C. Anderson, G.S. Carpenter, J.A. Narus

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationKellogg on Marketing
EditorsD. Iacobucci
Place of PublicationNew York
PublisherWiley
Pages330-365
ISBN (Print)047135399X
Publication statusPublished - 2001

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