Managing increasing returns

E. den Hartigh, F. Langerak

Research output: Contribution to journalArticleAcademicpeer-review

7 Citations (Scopus)

Abstract

Increasing returns means that a company can produce higher levels of output with relatively lower levels of input. This article focuses on the challenges faced by managers in dealing with increasing returns. Dealing with these challenges is especially relevant for companies with information and knowledge intensive business processes. For the managers of these companies this article (1) provides a definition of increasing returns, (2) explains the sources of increasing returns, (3) discusses the consequences of increasing returns for the rules of market competition, and (4) presents guidelines for competing in increasing returns markets
Original languageEnglish
Pages (from-to)370-378
JournalEuropean Management Journal
Volume19
Issue number4
DOIs
Publication statusPublished - 2001
Externally publishedYes

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