Managerial reflections on customer relationship management and customer recession management

A. Lindgreen, J.J. Elling

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	7-17
Journal	ICFAI Journal of Marketing Management
Volume	3
Issue number	3
Publication status	Published - 2004

Cite this

@article{6610da1aead944ee9f42e75a07702f73,

title = "Managerial reflections on customer relationship management and customer recession management",

author = "A. Lindgreen and J.J. Elling",

year = "2004",

language = "English",

volume = "3",

pages = "7--17",

journal = "ICFAI Journal of Marketing Management",

issn = "0972-6845",

number = "3",

}