| Original language | English |
|---|---|
| Title of host publication | Financial Times Handbook of Management, 3rd edition |
| Editors | S. Crainer, D. Dearlove |
| Place of Publication | London |
| Publisher | Pearson Higher Education |
| Pages | 387-400 |
| Publication status | Published - 2004 |
Managerial misconceptions about CRM
P.C. Verhoef, F. Langerak
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic