Making the lean start-up method work: the role of prior market knowledge

Robin De Cock (Corresponding author), Johan Bruneel, A.S.A. Bobelyn

Research output: Contribution to journalArticleAcademicpeer-review

10 Citations (Scopus)


Most growth-oriented ventures make extensive use of venture experimentation, popularized by the lean start-up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple-case study method, we investigate how growth-oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.

Original languageEnglish
Pages (from-to)975-1002
Number of pages28
JournalJournal of Small Business Management
Issue number5
Early online date17 Jan 2020
Publication statusPublished - 2 Sep 2020


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