Earlier research investigating persuasive technology—technology designed to influence human behavior or attitude—indicates that persuasive technology can stimulate energy-efficient behavior. However, most applications of persuasive technology need people’s focal attention to be successful, and people may often not have these cognitive resources available. The current research investigates a form of persuasive technology that is less obvious and easier to process: ambient lighting as persuasive technology. In an experimental study, participants could conserve energy while setting temperatures on a central heating panel and ...
Maan, S. J., Merkus, B., Ham, J. R. C., & Midden, C. J. H. (2011). Making it not too obvious : the effect of ambient light feedback on space heating energy consumption. Energy Efficiency, 4(2), 175-183. https://doi.org/10.1007/s12053-010-9102-6