Loyalty rules! How today's leaders build lasting relationships

A. Lindgreen, F.F. Reichheld

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Loyalitetsudvikling: Kapitel 8: Bog- og konferenceanmeldelser, litteraturhenvisninger
Editors	B. Jorgensen
Place of Publication	Copenhagen
Publisher	Borsen Forum
Pages	8.3.8.-8.3.15
Publication status	Published - 2002

Cite this

@inbook{6b6b17acbc0a4456941c38159c602b18,

title = "Loyalty rules! How today's leaders build lasting relationships",

author = "A. Lindgreen and F.F. Reichheld",

year = "2002",

language = "English",

pages = "8.3.8.--8.3.15",

editor = "B. Jorgensen",

booktitle = "Loyalitetsudvikling: Kapitel 8: Bog- og konferenceanmeldelser, litteraturhenvisninger",

publisher = "Borsen Forum",

}