Locational choice behaviour of entrepreneurs : an experimental analysis

H.J.P. Timmermans

Research output: Contribution to journalArticleAcademicpeer-review

21 Citations (Scopus)
303 Downloads (Pure)


So far only a few studies have investigated the actual locational decision-making process of retailers. The purpose of the present article is to fill this gap. A decompositional multi-attribute preference model is used to study retailers' locational preferences under experimental conditions. It is found that accessibility, the size of a shopping centre and the presence of magnet stores are the most important factors influencing retailers' locational preferences. The study also suggests the potential of the experimental method in studying locational preferences. The experimental task was easy to implement and retailers were able to provide consistent preference judgments.
Original languageEnglish
Pages (from-to)231-240
JournalUrban Studies
Issue number3
Publication statusPublished - 1986


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