Location-based advertising in context : the effects of location-congruency, goal relevance & medium type

A.E. Hühn

Research output: Thesis › Phd Thesis 1 (Research TU/e / Graduation TU/e)

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Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Industrial Design
Supervisors/Advisors	Markopoulos, Panos, Promotor Khan, Javed, Copromotor Ketelaar, Paul E., Copromotor, External person
Award date	12 Sept 2016
Place of Publication	Eindhoven
Publisher	Technische Universiteit Eindhoven
Print ISBNs	978-90-386-4146-1
Publication status	Published - 12 Sept 2016

Proefschrift

Access to Document

@phdthesis{ca041dbd957140a69b247540e0e66513,

title = "Location-based advertising in context : the effects of location-congruency, goal relevance & medium type",

author = "A.E. H{\"u}hn",

note = "Proefschrift",

year = "2016",

month = sep,

day = "12",

language = "English",

isbn = "978-90-386-4146-1",

publisher = "Technische Universiteit Eindhoven",

type = "Phd Thesis 1 (Research TU/e / Graduation TU/e)",

school = "Industrial Design",

}