Abstract
This poster will discuss an effort to create a consistent and contiguous set of tools to deal with product policy;
Connecting the requirements and insights from marketing, technology, finance and operations.
Keywords
Innovation, Product management, Open innovation, Strategy, Technology management, Product platform, Product-Technology roadmap, Market research.
| Original language | English |
|---|---|
| Pages | 413-415 |
| Publication status | Published - 2011 |
| Event | conference; Desire'11 - Duration: 1 Jan 2011 → … |
Conference
| Conference | conference; Desire'11 |
|---|---|
| Period | 1/01/11 → … |
| Other | Desire'11 |
Bibliographical note
Desire'11 : Proceedings of the second conference on creativity and innovation design, 19 Oct - 21 Oct 2001, Eindhoven, The NetherlandsFingerprint
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