Let's move together! : towards a social, mobile city

This paper describes a case study that employs a step-wise approach based on design driven innovation. Different stakeholders with different knowledge, experiences and skills worked collaboratively in creating open innovation of mobility product service systems for elderly in the city of Eindhoven, the Netherlands. Four parties including (1) elderly, (2) public transportation company Connexxion / Hermes, (3) the municipality of Eindhoven and (4) the Department of Industrial Design at Eindhoven University of Technology have worked closely to create such Product Service System. The approach consisted out of four different steps which started with the initiation of a design proposal, followed by a confrontation workshop, after which the concept was co-developed with the stakeholders, which finally resulted in a field pilot. In this paper we discuss the case of IRIS. This concept aims to make public transportation more accessible for elderly. IRIS calls for volunteering actions of a community of people to help elderly to travel by bus, without having to defer from their own trip.