Leisure market segmentation : an integrated preferences/constraints-based approach

M.P. Stemerding, H. Oppewal, T.A.M. Beckers, H.J.P. Timmermans

Research output: Contribution to journalArticleAcademicpeer-review

25 Citations (Scopus)
133 Downloads (Pure)

Abstract

Traditional segmentation schemes are often based on a grouping of consumers with similar preference functions. The research steps, ultimately leading to such segmentation schemes, are typically independent. In the present article, a new integrated approach to segmentation is introduced, which incorporates elements of traditional approaches, albeit in a new and innovative way. The new methodology and its potential managerial and policy relevance is illustrated using the Dutch initiative of reducing car use for leisure trips as an example.
Original languageEnglish
Pages (from-to)161-185
JournalJournal of Travel and Tourism Marketing
Volume5
Issue number3
DOIs
Publication statusPublished - 1996

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