Learning to Stop Smoking: Understanding Persuasive Applications’ Long-Term Behavior Change Effectiveness Through User Achievement Motivation

Jaap Ham, Sitwat Usman Langrial

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Compromising smoking cessation applications’ effectiveness, many users relapse. We propose that long-term adoption of persuasive technology is (partly) dependent on users’ motivational orientation. Therefore, we studied the potential relationship between user’s achievement motivation and the long-term behavior change effectiveness of persuasive technology. One-hundred users of a smoking cessation app filled out a questionnaire assessing their motivational orientation and (long-term) behavior change rates. Based on research findings, we expected that participants with stronger learning goal orientation (who are focused on self-improvement and persistent when facing failure) would report a higher long-term behavior change success rate. In contrast, we expected that participants with a stronger performance goal orientation (focused on winning, for whom solitary failures can undermine intrinsic motivation) would report lower long-term success. Results confirmed our hypotheses. This research broadens our understanding of how persuasive applications’ effectiveness relates to user achievement motivation.

Original languageEnglish
Title of host publicationPersuasive Technology. Designing for Future Change - 15th International Conference on Persuasive Technology, PERSUASIVE 2020, Proceedings
EditorsSandra Burri Gram-Hansen, Tanja Svarre Jonasen, Cees Midden
PublisherSpringer
Pages139-149
Number of pages11
ISBN (Print)9783030457112
DOIs
Publication statusPublished - 2020
Event15th International Conference on Persuasive Technologies, Persuasive 2020 - Aalborg, Denmark
Duration: 20 Apr 202023 Apr 2020

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12064 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference15th International Conference on Persuasive Technologies, Persuasive 2020
CountryDenmark
CityAalborg
Period20/04/2023/04/20

Keywords

  • Achievement orientation
  • Behavior change
  • Health
  • Persuasive technology
  • Smoking cessation

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