Lead users' new product-related positive word-of-mouth

Y.M. Everdingen, van; F. Langerak; Joost Jansen

Lead users' new product-related positive word-of-mouth

Y.M. Everdingen, van
, F. Langerak
, Joost Jansen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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Abstract

Abstract only.

Original language	English
Title of host publication	39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings)
Editors	S.C. Beckmann, T. Ringberg, T. Ritter
Place of Publication	Copenhagen
Publisher	Copenhagen Business School
Pages	235-236
ISBN (Print)	978-87-92569-01-1
Publication status	Published - 2010
Event	conference; 39th EMAC Conference; 2010-06-01; 2010-06-04 - Duration: 1 Jun 2010 → 4 Jun 2010

Conference

Conference	conference; 39th EMAC Conference; 2010-06-01; 2010-06-04
Period	1/06/10 → 4/06/10
Other	39th EMAC Conference

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Everdingen, van, Y. M., Langerak, F., & Jansen, J. (2010). Lead users' new product-related positive word-of-mouth. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings) (pp. 235-236). Copenhagen Business School.

Everdingen, van, Y.M. ; Langerak, F. ; Jansen, Joost. / Lead users' new product-related positive word-of-mouth. 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings). editor / S.C. Beckmann ; T. Ringberg ; T. Ritter. Copenhagen : Copenhagen Business School, 2010. pp. 235-236

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title = "Lead users' new product-related positive word-of-mouth",

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year = "2010",

language = "English",

isbn = "978-87-92569-01-1",

pages = "235--236",

editor = "S.C. Beckmann and T. Ringberg and T. Ritter",

booktitle = "39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings)",

publisher = "Copenhagen Business School",

note = "conference; 39th EMAC Conference; 2010-06-01; 2010-06-04 ; Conference date: 01-06-2010 Through 04-06-2010",

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Everdingen, van, YM, Langerak, F & Jansen, J 2010, Lead users' new product-related positive word-of-mouth. in SC Beckmann, T Ringberg & T Ritter (eds), 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings). Copenhagen Business School, Copenhagen, pp. 235-236, conference; 39th EMAC Conference; 2010-06-01; 2010-06-04, 1/06/10.

Lead users' new product-related positive word-of-mouth. / Everdingen, van, Y.M.; Langerak, F.; Jansen, Joost.
39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings). ed. / S.C. Beckmann; T. Ringberg; T. Ritter. Copenhagen: Copenhagen Business School, 2010. p. 235-236.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Lead users' new product-related positive word-of-mouth

AU - Everdingen, van, Y.M.

AU - Langerak, F.

AU - Jansen, Joost

PY - 2010

Y1 - 2010

N2 - Abstract only.

AB - Abstract only.

M3 - Conference contribution

SN - 978-87-92569-01-1

SP - 235

EP - 236

BT - 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings)

A2 - Beckmann, S.C.

A2 - Ringberg, T.

A2 - Ritter, T.

PB - Copenhagen Business School

CY - Copenhagen

T2 - conference; 39th EMAC Conference; 2010-06-01; 2010-06-04

Y2 - 1 June 2010 through 4 June 2010

ER -

Everdingen, van YM, Langerak F, Jansen J. Lead users' new product-related positive word-of-mouth. In Beckmann SC, Ringberg T, Ritter T, editors, 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings). Copenhagen: Copenhagen Business School. 2010. p. 235-236

Lead users' new product-related positive word-of-mouth

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