Lead users' new product-related positive word-of-mouth

Y.M. Everdingen, van, F. Langerak, Joost Jansen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publication39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings)
EditorsS.C. Beckmann, T. Ringberg, T. Ritter
Place of PublicationCopenhagen
PublisherCopenhagen Business School
ISBN (Print)978-87-92569-01-1
Publication statusPublished - 2010
Eventconference; 39th EMAC Conference; 2010-06-01; 2010-06-04 -
Duration: 1 Jun 20104 Jun 2010


Conferenceconference; 39th EMAC Conference; 2010-06-01; 2010-06-04
Other39th EMAC Conference

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