| Original language | English |
|---|---|
| Pages (from-to) | 19-23 |
| Journal | MEC Marketeer |
| Volume | 8 |
| Publication status | Published - 2002 |
La surprise, un outil de marketing?
J. Vanhamme, A. Lindgreen
Research output: Contribution to journal › Article › Professional
J. Vanhamme, A. Lindgreen
Research output: Contribution to journal › Article › Professional
| Original language | English |
|---|---|
| Pages (from-to) | 19-23 |
| Journal | MEC Marketeer |
| Volume | 8 |
| Publication status | Published - 2002 |