Original language | English |
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Title of host publication | Proceedings of the annual conference ofacademy of marketing: The marketing landscape: signposts for the future |
Editors | A.C. Tynan, C.T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, M.-N. Liao |
Place of Publication | Nottingham |
Publisher | Nottingham University Business School |
Publication status | Published - 2002 |
Kiosk marketing in the Belgian chain retail sector
C. Moerloose, de, A. Lindgreen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review