Key factors in visualizing the value model in open innovation projects

P. Kassenaar, Y. Lu, L. Hof, op 't, M.M. Bekker

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Abstract

Collaboration in open innovation projects is a continuous process of give and take. Understanding this value exchange is important for the success of open innovation projects. Business model visualization is often used to support the communication between different partners involved. However given the dynamic, multi-direction and multi-modality of the value exchange between stakeholders, it is not known whether existing visualization methods are sufficient. In this paper we explore different visualization methods to identify the key factors that are crucial to model the business and value model of open innovation projects. We use TomTom HD traffic as the design case to demonstrate the research through design process.
Original languageEnglish
Title of host publicationProceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands
Place of PublicationBrussels
PublisherEIASM
Publication statusPublished - 2011
Event18th International Product Development Management Conference (IPDMC 2011), June 5-7, 2011, Delft, The Netherlands: Innovative through Design - Delft, Netherlands
Duration: 5 Jun 20117 Jun 2011
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=670

Conference

Conference18th International Product Development Management Conference (IPDMC 2011), June 5-7, 2011, Delft, The Netherlands
Abbreviated titleIPDMC 2011
CountryNetherlands
CityDelft
Period5/06/117/06/11
Other18th International Product Development Management Conference
Internet address

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