Just a Short Affair or long lasting relationship? A Longitudinal Investigation of Effects of Passive and Active Innovation Resistance on the Usage of Service Innovations

Sven Heidenreich, Martin Obschonka, Jan A. Millemann, Tobias Krämer, Kristina Wittkowski, Tomas Falk

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 24th International Product Development Management Conference
Publication statusPublished - 2017
Externally publishedYes
Event24th Innovation and Product Development Management Conference (IPDMC 2017) - Reykjavik, Iceland
Duration: 11 Jun 201713 Jun 2017
Conference number: 24


Conference24th Innovation and Product Development Management Conference (IPDMC 2017)
Abbreviated titleIPDMC2017
Internet address

Cite this