Just a Short Affair or long lasting relationship? A Longitudinal Investigation of Effects of Passive and Active Innovation Resistance on the Usage of Service Innovations

Sven Heidenreich, Martin Obschonka, Jan A. Millemann, Tobias Krämer, Kristina Wittkowski, Tomas Falk

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication24th International Product Development Management Conference
Publication statusPublished - 2017

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