Investigating the Nature of Perceived Product Innovativeness: Evidence From An fMRI Study

Jan A. Millemann, Christoph Krick, Benedikt Schnellbächer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2017 NeuroPsychoEconomics Conference
Publication statusPublished - 2017

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