Persuasive agents may function as a tool to induce changes in human behavior. Research has shown that human-likeness of such agents influences their effectiveness. Besides characteristics of the agent, other characteristics may also have strong influences on persuasive agents’ effectiveness. One such characteristic is social exclusion. When people feel socially excluded, they are more sensitive to social influence. In two studies, we investigated this effect in a human-agent interaction. Results show stronger behavior changes for socially exclusion compared to social inclusion. This effect seems stronger for females than for males.
|Title of host publication||Persuasive Technology : 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings|
|Editors||A. Spagnolli, L. Chittaro, L. Gamberini|
|Place of Publication||Cham|
|Publication status||Published - 2014|
|Event||9th International Conference on Persuasive Technology (PERSUASIVE 2014) - Padua, Italy|
Duration: 21 May 2014 → 23 May 2014
Conference number: 9
|Name||Lecture Notes in Computer Science|
|Conference||9th International Conference on Persuasive Technology (PERSUASIVE 2014)|
|Abbreviated title||PERSUASIVE 2014|
|Period||21/05/14 → 23/05/14|
Ruijten, P. A. M., Ham, J. R. C., & Midden, C. J. H. (2014). Investigating the influence of social exclusion on persuasion by a virtual agent. In A. Spagnolli, L. Chittaro, & L. Gamberini (Eds.), Persuasive Technology : 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings (pp. 191-200). (Lecture Notes in Computer Science; Vol. 8462). Springer.