Introducing an online mobile channel in a multichannel environment: the cross-channel effects between the newly introduced online mobile channel and existing channels.

U. Konus; J. Li

Introducing an online mobile channel in a multichannel environment: the cross-channel effects between the newly introduced online mobile channel and existing channels.

U. Konus, J. Li

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings of the 34th ISMS Marketing Science Conference, 7-9 June, 2012, Boston, USA
Editors	S. Srinivasan, P. Kaufmann
Publication status	Published - 2012
Event	conference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09 - Duration: 7 Jun 2012 → 9 Jun 2012

Conference

Conference	conference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09
Period	7/06/12 → 9/06/12
Other	34th INFORMS Marketing Science Conference

Cite this

@inproceedings{cd9f39ab95674b339b63fbdd374dc105,

title = "Introducing an online mobile channel in a multichannel environment: the cross-channel effects between the newly introduced online mobile channel and existing channels.",

author = "U. Konus and J. Li",

year = "2012",

language = "English",

editor = "S. Srinivasan and P. Kaufmann",

booktitle = "Proceedings of the 34th ISMS Marketing Science Conference, 7-9 June, 2012, Boston, USA",

note = "conference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09 ; Conference date: 07-06-2012 Through 09-06-2012",

}

Konus, U & Li, J 2012, Introducing an online mobile channel in a multichannel environment: the cross-channel effects between the newly introduced online mobile channel and existing channels. in S Srinivasan & P Kaufmann (eds), Proceedings of the 34th ISMS Marketing Science Conference, 7-9 June, 2012, Boston, USA. conference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09, 7/06/12.

Introducing an online mobile channel in a multichannel environment: the cross-channel effects between the newly introduced online mobile channel and existing channels. / Konus, U.; Li, J.
Proceedings of the 34th ISMS Marketing Science Conference, 7-9 June, 2012, Boston, USA. ed. / S. Srinivasan; P. Kaufmann. 2012.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - Introducing an online mobile channel in a multichannel environment: the cross-channel effects between the newly introduced online mobile channel and existing channels.

AU - Konus, U.

AU - Li, J.

PY - 2012

Y1 - 2012

M3 - Conference contribution

BT - Proceedings of the 34th ISMS Marketing Science Conference, 7-9 June, 2012, Boston, USA

A2 - Srinivasan, S.

A2 - Kaufmann, P.

T2 - conference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09

Y2 - 7 June 2012 through 9 June 2012

ER -