Interconnected channels: competitive cross-channel effects of the introduction of a new online channel

J. Li, U. Konus, F. Langerak, M.C.D.P. Weggeman

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationProceedings of the 42nd European Marketing Academy (EMAC), 04-07 June, 2013, Istanbul, Turkey
EditorsS. Sezgin, E. Karaosmanoglu, A.B. Elmadag Bas
Pages-102
Publication statusPublished - 2013

Cite this