Interactive TV for the home: an ethnographic study on users' requirements and experiences

Marianna Obrist, Regina Bernhaupt, Manfred Tscheligi

Research output: Contribution to journalArticleAcademicpeer-review

58 Citations (Scopus)


Interactive TV (iTV) will only succeed if user-centered solutions are provided. Despite an increasing focus on the home environment within the human-computer interaction field, there is still a lack of studies of the context home and empirical data on users' domestic activities (Blythe, Overbeeke, Monk, Wright, 2004; Mateas, Salvador, Scholtz, Sorensen, O'Brien, Rodden, Rouncefield, Hughes, 1999). In this article, the results of an ethnographic study conducted during the summer 2005 as part of a field trial on iTV in the country of Salzburg, Austria, are presented. The research aim was to gain a deeper understanding of selected household types and household members, their daily habits and social background, their TV viewing behavior and experiences, and expectations on iTV. Within the research, patterns of what people do, how existing technologies facilitate their daily activities, what meanings people connect with the TV, and how iTV services can support people at home could be identified. The findings of this study and the lessons learned from the usability study during the first field trial (Bernhaupt, Ploderer, Tscheligi, 2005) guided the design and development of the iTV services for the second field trial in spring 2006.

Original languageEnglish
Pages (from-to)174-196
Number of pages23
JournalInternational Journal of Human-Computer Interaction
Issue number2
Publication statusPublished - 1 Feb 2008
Externally publishedYes


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