Original language | English |
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Title of host publication | Product innovation and management |
Editors | J.N. Seth, N.K. Malholtra |
Place of Publication | Chichester |
Publisher | Wiley |
Pages | 101-102 |
Number of pages | 2 |
ISBN (Print) | 978-1-4051-6178-7 |
Publication status | Published - 2011 |
Publication series
Name | Wiley international encyclopedia of marketing |
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Volume | 5 |