Integrated product development

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Original language	English
Title of host publication	Product innovation and management
Editors	J.N. Seth, N.K. Malholtra
Place of Publication	Chichester
Publisher	Wiley
Pages	101-102
Number of pages	2
ISBN (Print)	978-1-4051-6178-7
Publication status	Published - 2011

Name	Wiley international encyclopedia of marketing
Volume	5

Cite this

@inbook{7ee6c61873f64133b97d2928814a1d48,

title = "Integrated product development",

author = "F. Langerak",

year = "2011",

language = "English",

isbn = "978-1-4051-6178-7",

series = "Wiley international encyclopedia of marketing",

publisher = "Wiley",

pages = "101--102",

editor = "J.N. Seth and N.K. Malholtra",

booktitle = "Product innovation and management",

address = "United States",

}