Integrated product development

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

1 Downloads (Pure)
Original languageEnglish
Title of host publicationProduct innovation and management
EditorsJ.N. Seth, N.K. Malholtra
Place of PublicationChichester
PublisherWiley
Pages101-102
Number of pages2
ISBN (Print)978-1-4051-6178-7
Publication statusPublished - 2011

Publication series

NameWiley international encyclopedia of marketing
Volume5

Cite this