We contribute to the emerging research on institutional work and poverty alleviation by acknowledging the importance of experimentation, bricolage and existing local power structures. Using a case study of Fairtrade Basmati rice cultivation in Laksar region in Northern India we provide empirical illustration of institutional work carried out in embedding new cultivation practices, standards, certification systems and demands of buyers associated with Fairtrade into the local settings. Specifically in our research we empirically illustrate 'heterogeneity' between farmers at the time of selling their final produce as few farmers may be successful than others in receiving higher benefits for their produce thus resulting in further inequality. This study enriches our understanding of institutional work in the context of developing countries.
|Publication status||Published - 2014|