Inside the group: investigating social structures in player groups and their influence on activity

Michael Helfried Schiller, Günter Wallner (Corresponding author), Christopher Schinnerl, Alexander Monte Calvo, Johanna Pirker, Rafet Sifa, Anders Drachen

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Abstract

Social features, matchmaking, and grouping functions are key elements of online multi-player experiences. Understanding how social connections form in and around games and their relationship to in-game activity offers insights for building and maintaining player bases and for improving engagement and retention. This paper presents an analysis of the groups formed by users of the the100.io - a social matchmaking website for different commercial titles, including Destiny on which we focus in this paper. Groups formed on the100.io can be described across a range of social network related metrics. Also, the social network formed within a group is evaluated in combination with user-provided demographic and preference data. Archetypal analysis is used to classify groups into archetypes and a correlation analysis is presented covering the effect of group characteristics on in-game-activity. Finally, weekly activity profiles are described. Our results indicate that group size as well as the number of moderators within a group and their connectedness to other team members influences a group's activity. We also identified four prototypical types of groups with different characteristics concerning composition, social cohesion, and activity.
Original languageEnglish
Article number8421042
Pages (from-to)416-425
JournalIEEE Transactions on Games
Volume11
Issue number4
Early online date2018
DOIs
Publication statusPublished - 1 Dec 2019
Externally publishedYes

Keywords

  • Social Networks
  • Destiny
  • Game Analytics
  • Matchmaking

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    Schiller, M. H., Wallner, G., Schinnerl, C., Monte Calvo, A., Pirker, J., Sifa, R., & Drachen, A. (2019). Inside the group: investigating social structures in player groups and their influence on activity. IEEE Transactions on Games, 11(4), 416-425. [8421042]. https://doi.org/10.1109/TG.2018.2858024