Inside the group: investigating social structures in player groups and their influence on activity

Michael Helfried Schiller, Günter Wallner, Christopher Schinnerl, Alexander Monte Calvo, Johanna Pirker, Rafet Sifa, Anders Drachen

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Social features, matchmaking, and grouping functions are key elements of online multi-player experiences. Understanding how social connections form in and around games and their relationship to in-game activity offers insights for building and maintaining player bases and for improving engagement and retention. This paper presents an analysis of the groups formed by users of the the100.io - a social matchmaking website for different commercial titles, including Destiny on which we focus in this paper. Groups formed on the100.io can be described across a range of social network related metrics. Also, the social network formed within a group is evaluated in combination with user-provided demographic and preference data. Archetypal analysis is used to classify groups into archetypes and a correlation analysis is presented covering the effect of group characteristics on in-game-activity. Finally, weekly activity profiles are described. Our results indicate that group size as well as the number of moderators within a group and their connectedness to other team members influences a group's activity. We also identified four prototypical types of groups with different characteristics concerning composition, social cohesion, and activity.
Original languageEnglish
Number of pages10
JournalIEEE Transactions on Games
DOIs
Publication statusE-pub ahead of print - 2018
Externally publishedYes

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Keywords

  • Social Networks
  • Destiny
  • Game Analytics
  • Matchmaking

Cite this

Schiller, Michael Helfried ; Wallner, Günter ; Schinnerl, Christopher ; Monte Calvo, Alexander ; Pirker, Johanna ; Sifa, Rafet ; Drachen, Anders. / Inside the group : investigating social structures in player groups and their influence on activity. In: IEEE Transactions on Games. 2018.
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abstract = "Social features, matchmaking, and grouping functions are key elements of online multi-player experiences. Understanding how social connections form in and around games and their relationship to in-game activity offers insights for building and maintaining player bases and for improving engagement and retention. This paper presents an analysis of the groups formed by users of the the100.io - a social matchmaking website for different commercial titles, including Destiny on which we focus in this paper. Groups formed on the100.io can be described across a range of social network related metrics. Also, the social network formed within a group is evaluated in combination with user-provided demographic and preference data. Archetypal analysis is used to classify groups into archetypes and a correlation analysis is presented covering the effect of group characteristics on in-game-activity. Finally, weekly activity profiles are described. Our results indicate that group size as well as the number of moderators within a group and their connectedness to other team members influences a group's activity. We also identified four prototypical types of groups with different characteristics concerning composition, social cohesion, and activity.",
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Inside the group : investigating social structures in player groups and their influence on activity. / Schiller, Michael Helfried; Wallner, Günter; Schinnerl, Christopher; Monte Calvo, Alexander; Pirker, Johanna; Sifa, Rafet; Drachen, Anders.

In: IEEE Transactions on Games, 2018.

Research output: Contribution to journalArticleAcademicpeer-review

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AU - Schiller, Michael Helfried

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AU - Sifa, Rafet

AU - Drachen, Anders

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