Innovation, corporate strategy and cultural context : what is the mission for international business communication?

J.M. Ulijn, D. O'Hair, M.C.D.P. Weggeman, G. Ledlow, H.T. Hall

Research output: Contribution to journalArticleAcademicpeer-review

32 Citations (Scopus)

Abstract

A global economy requires business organizations to cultivate their international holdings by respecting the national differences of their host countries and coordinating efforts for rapid innovation. In this essay we first review relevant literature in the areas of communication and innovation and explore how efforts toward innovative practices are directly related to globalism and business strategy. We then focus on issues associated with national culture, corporate culture, and professional culture that are relevant to strategies for researching business communication in global contexts. Finally, we suggest directions for future work.
Original languageEnglish
Pages (from-to)293-316
JournalJournal of Business Communication
Volume37
Issue number3
DOIs
Publication statusPublished - 2000

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