Innovating and collaborating in a global market place

M. Moreno, J.L. Munuera, E.J. Nijssen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Proceedings of the AMA Summer Marketing Educators' Conference, August 9-11, 2013
Editors	R. Slotegraaf, D. Giffith
Place of Publication	Boston, USA
Publication status	Published - 2013
Event	conference; AMA Summer Marketing Educators' Conference; 2013-08-09; 2013-08-11 - Duration: 9 Aug 2013 → 11 Aug 2013

Conference	conference; AMA Summer Marketing Educators' Conference; 2013-08-09; 2013-08-11
Period	9/08/13 → 11/08/13
Other	AMA Summer Marketing Educators' Conference

Cite this

@inproceedings{8b667a18d7954dd98d10def50ef268cb,

title = "Innovating and collaborating in a global market place",

author = "M. Moreno and J.L. Munuera and E.J. Nijssen",

year = "2013",

language = "English",

editor = "R. Slotegraaf and D. Giffith",

booktitle = "Proceedings of the AMA Summer Marketing Educators' Conference, August 9-11, 2013",

note = "conference; AMA Summer Marketing Educators' Conference; 2013-08-09; 2013-08-11 ; Conference date: 09-08-2013 Through 11-08-2013",

}

TY - GEN

T1 - Innovating and collaborating in a global market place

AU - Moreno, M.

AU - Munuera, J.L.

AU - Nijssen, E.J.

PY - 2013

Y1 - 2013

M3 - Conference contribution

BT - Proceedings of the AMA Summer Marketing Educators' Conference, August 9-11, 2013

A2 - Slotegraaf, R.

A2 - Giffith, D.

CY - Boston, USA

T2 - conference; AMA Summer Marketing Educators' Conference; 2013-08-09; 2013-08-11

Y2 - 9 August 2013 through 11 August 2013

ER -