| Original language | English |
|---|---|
| Pages (from-to) | 14-17 |
| Journal | Marktvisie: Tijdschrift voor de Marketeer |
| Volume | 6 |
| Issue number | 3 |
| Publication status | Published - 1995 |
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F.C.L. Klarenaar
Research output: Contribution to journal › Article › Professional