| Original language | Dutch |
|---|---|
| Place of Publication | Amsterdam |
| Publisher | Organisatie Adviesgroep Nederland |
| Number of pages | 32 |
| Publication status | Published - 1986 |
Publication series
| Name | Ontwikkelingen en ideeën |
|---|---|
| Volume | 17 |
Bibliographical note
Dit artikel is reeds eerder verschenen in: Handbook Marketing, 3e editie. Kluwer. Deventer. Juni 1986.Cite this
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