Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest

A. Daryanto, J.C. Ruyter, de, M.G.M. Wetzels

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 34th European Marketing Academy Conference
Place of PublicationMilan, Italy
PublisherBocconi University
Publication statusPublished - 2005
Event34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy: Rejuvenating Marketing: Contamination, innovation, integration - Bocconi University, Milan, Italy
Duration: 24 May 200527 May 2005

Conference

Conference34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy
Abbreviated titleEMAC 2005
CountryItaly
CityMilan
Period24/05/0527/05/05

Cite this

Daryanto, A., Ruyter, de, J. C., & Wetzels, M. G. M. (2005). Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest. In Proceedings of the 34th European Marketing Academy Conference Milan, Italy: Bocconi University.
Daryanto, A. ; Ruyter, de, J.C. ; Wetzels, M.G.M. / Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest. Proceedings of the 34th European Marketing Academy Conference. Milan, Italy : Bocconi University, 2005.
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booktitle = "Proceedings of the 34th European Marketing Academy Conference",
publisher = "Bocconi University",

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Daryanto, A, Ruyter, de, JC & Wetzels, MGM 2005, Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest. in Proceedings of the 34th European Marketing Academy Conference. Bocconi University, Milan, Italy, 34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy, Milan, Italy, 24/05/05.

Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest. / Daryanto, A.; Ruyter, de, J.C.; Wetzels, M.G.M.

Proceedings of the 34th European Marketing Academy Conference. Milan, Italy : Bocconi University, 2005.

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest

AU - Daryanto, A.

AU - Ruyter, de, J.C.

AU - Wetzels, M.G.M.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the 34th European Marketing Academy Conference

PB - Bocconi University

CY - Milan, Italy

ER -

Daryanto A, Ruyter, de JC, Wetzels MGM. Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest. In Proceedings of the 34th European Marketing Academy Conference. Milan, Italy: Bocconi University. 2005