Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest

A. Daryanto; J.C. Ruyter, de; M.G.M. Wetzels

Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest

A. Daryanto, J.C. Ruyter, de, M.G.M. Wetzels

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 34th European Marketing Academy Conference
Place of Publication	Milan, Italy
Publisher	Bocconi University
Publication status	Published - 2005
Event	34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy: Rejuvenating Marketing: Contamination, innovation, integration - Bocconi University, Milan, Italy Duration: 24 May 2005 → 27 May 2005

Conference

Conference	34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy
Abbreviated title	EMAC 2005
Country/Territory	Italy
City	Milan
Period	24/05/05 → 27/05/05

Cite this

@inproceedings{39c380afe9ca47c999a11c9d8148abef,

title = "Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest",

author = "A. Daryanto and {Ruyter, de}, J.C. and M.G.M. Wetzels",

year = "2005",

language = "English",

booktitle = "Proceedings of the 34th European Marketing Academy Conference",

publisher = "Bocconi University",

note = "34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy : Rejuvenating Marketing: Contamination, innovation, integration, EMAC 2005 ; Conference date: 24-05-2005 Through 27-05-2005",

}

Daryanto, A, Ruyter, de, JC & Wetzels, MGM 2005, Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest. in Proceedings of the 34th European Marketing Academy Conference. Bocconi University, Milan, Italy, 34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy, Milan, Italy, 24/05/05.

Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest. / Daryanto, A.; Ruyter, de, J.C.; Wetzels, M.G.M.
Proceedings of the 34th European Marketing Academy Conference. Milan, Italy: Bocconi University, 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Incentives in retailers' loyalty programs: The influence of regulatory focus on intention to invest

AU - Daryanto, A.

AU - Ruyter, de, J.C.

AU - Wetzels, M.G.M.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the 34th European Marketing Academy Conference

PB - Bocconi University

CY - Milan, Italy

T2 - 34th Annual Conference of the European Marketing Academy (EMAC 2005), 24-27 May 2005, Milan, Italy

Y2 - 24 May 2005 through 27 May 2005

ER -