If not today, maybe tomorrow? An investigation of consumers postponing behavior to product innovations

Jan A. Millemann, Sven Heidenreich, Aron Perenyi

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference
Publication statusPublished - 2017

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