If not today, maybe tomorrow? An investigation of consumers postponing behavior to product innovations

Jan A. Millemann, Sven Heidenreich, Aron Perenyi

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference
Publication status	Published - 2017

Cite this

@inproceedings{cedcde04cc51426394228b29b038e826,

title = "If not today, maybe tomorrow? An investigation of consumers postponing behavior to product innovations",

author = "Millemann, {Jan A.} and Sven Heidenreich and Aron Perenyi",

year = "2017",

language = "English",

booktitle = "31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference",

}