Original language | English |
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Title of host publication | 31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference |
Publication status | Published - 2017 |
If not today, maybe tomorrow? An investigation of consumers postponing behavior to product innovations
Jan A. Millemann, Sven Heidenreich, Aron Perenyi
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review