@inproceedings{cedcde04cc51426394228b29b038e826,
title = "If not today, maybe tomorrow? An investigation of consumers postponing behavior to product innovations",
author = "Millemann, {Jan A.} and Sven Heidenreich and Aron Perenyi",
year = "2017",
language = "English",
booktitle = "Proceedings of the 31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference",
note = "31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference ; Conference date: 05-12-2017 Through 08-12-2017",
}