Identifying Shopper Segments Using Scanner Panel Data and Sequence Alignment Methods

C.H. Joh, H.J.P. Timmermans, P.T.L. Popkowski Leszczyc

Research output: Other contributionOther research output

Original languageEnglish
PublisherTechnische Universiteit Eindhoven
Place of PublicationLas Croabas, Puerto Rico
Publication statusPublished - 1999

Cite this