Identifying puchase-history sensitive shopper segments using scanner panel data and sequence alignment methods

C.H. Joh, H.J.P. Timmermans, P.T.L. Popkowski Leszczyc

Research output: Contribution to journalArticleAcademicpeer-review

15 Citations (Scopus)
Original languageEnglish
Pages (from-to)135-144
Number of pages9
JournalJournal of Retailing and Consumer Services
Volume10
Issue number3
DOIs
Publication statusPublished - 2003

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