Identifying puchase-history sensitive shopper segments using scanner panel data and sequence alignment methods

C.H. Joh, H.J.P. Timmermans, P.T.L. Popkowski Leszczyc

Research output: Contribution to journal › Article › Academic › peer-review

15 Citations (Scopus)

Original language	English
Pages (from-to)	135-144
Number of pages	9
Journal	Journal of Retailing and Consumer Services
Volume	10
Issue number	3
DOIs	https://doi.org/10.1016/S0969-6989(03)00005-5
Publication status	Published - 2003

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title = "Identifying puchase-history sensitive shopper segments using scanner panel data and sequence alignment methods",

author = "C.H. Joh and H.J.P. Timmermans and {Popkowski Leszczyc}, P.T.L.",

year = "2003",

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language = "English",

volume = "10",

pages = "135--144",

journal = "Journal of Retailing and Consumer Services",

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TY - JOUR

T1 - Identifying puchase-history sensitive shopper segments using scanner panel data and sequence alignment methods

AU - Joh, C.H.

AU - Timmermans, H.J.P.

AU - Popkowski Leszczyc, P.T.L.

PY - 2003

Y1 - 2003

U2 - 10.1016/S0969-6989(03)00005-5

DO - 10.1016/S0969-6989(03)00005-5

M3 - Article

VL - 10

SP - 135

EP - 144

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

IS - 3

ER -