How to leverage salesperson’s position when helping colleagues in the communities of practice

W. van der Borgh, A. de Jong, E.J. Nijssen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationMarketing in the Age of Data : 45th EMAC Annual Conference 2016 24-27 May 2016, Oslo, Norway
Publication statusPublished - 2016
Event45th Annual Conference of the European Marketing Academy (EMAC 2016), 24-26 May 2016, Oslo, Norway - Oslo, Norway
Duration: 24 May 201626 May 2016
Conference number: 2016
http://emac2016.emac-online.org/emac2016.org/index.html

Conference

Conference45th Annual Conference of the European Marketing Academy (EMAC 2016), 24-26 May 2016, Oslo, Norway
Abbreviated titleEMAC
CountryNorway
CityOslo
Period24/05/1626/05/16
Internet address

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