How to leverage salesperson’s position when helping colleagues in the communities of practice

W. van der Borgh; A. de Jong; E.J. Nijssen

How to leverage salesperson’s position when helping colleagues in the communities of practice

W. van der Borgh, A. de Jong, E.J. Nijssen

Innovation Technology Entrepreneurship & Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Marketing in the Age of Data : 45th EMAC Annual Conference 2016 24-27 May 2016, Oslo, Norway
Publication status	Published - 2016
Event	45th Annual Conference of the European Marketing Academy (EMAC 2016), 24-26 May 2016, Oslo, Norway - Oslo, Norway Duration: 24 May 2016 → 26 May 2016 Conference number: 2016 http://emac2016.emac-online.org/emac2016.org/index.html

Conference

Conference	45th Annual Conference of the European Marketing Academy (EMAC 2016), 24-26 May 2016, Oslo, Norway
Abbreviated title	EMAC
Country/Territory	Norway
City	Oslo
Period	24/05/16 → 26/05/16
Internet address	http://emac2016.emac-online.org/emac2016.org/index.html

Cite this

@inproceedings{2e7f8001bb844bf6a05f20e5df71604d,

title = "How to leverage salesperson{\textquoteright}s position when helping colleagues in the communities of practice",

author = "{van der Borgh}, W. and {de Jong}, A. and E.J. Nijssen",

year = "2016",

language = "English",

booktitle = "Marketing in the Age of Data : 45th EMAC Annual Conference 2016 24-27 May 2016, Oslo, Norway",

note = "45th Annual Conference of the European Marketing Academy (EMAC 2016), 24-26 May 2016, Oslo, Norway, EMAC ; Conference date: 24-05-2016 Through 26-05-2016",

url = "http://emac2016.emac-online.org/emac2016.org/index.html",

}

TY - GEN

T1 - How to leverage salesperson’s position when helping colleagues in the communities of practice

AU - van der Borgh, W.

AU - de Jong, A.

AU - Nijssen, E.J.

N1 - Conference code: 2016

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Marketing in the Age of Data : 45th EMAC Annual Conference 2016 24-27 May 2016, Oslo, Norway

T2 - 45th Annual Conference of the European Marketing Academy (EMAC 2016), 24-26 May 2016, Oslo, Norway

Y2 - 24 May 2016 through 26 May 2016

ER -