How sales organization capabilities affect the simultaneous pursuit of customer acquisition and retention

E.J. Nijssen, P. Guenzi, W. van der Borgh

Research output: Contribution to conferenceOther

Original languageEnglish
Publication statusPublished - 2017
EventThought leadership on the Sales; Profession Conference - Paris, France
Duration: 30 May 20171 Jun 2017

Conference

ConferenceThought leadership on the Sales; Profession Conference
CountryFrance
CityParis
Period30/05/171/06/17

Cite this

Nijssen, E. J., Guenzi, P., & van der Borgh, W. (2017). How sales organization capabilities affect the simultaneous pursuit of customer acquisition and retention. Thought leadership on the Sales; Profession Conference , Paris, France.
Nijssen, E.J. ; Guenzi, P. ; van der Borgh, W. / How sales organization capabilities affect the simultaneous pursuit of customer acquisition and retention. Thought leadership on the Sales; Profession Conference , Paris, France.
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title = "How sales organization capabilities affect the simultaneous pursuit of customer acquisition and retention",
author = "E.J. Nijssen and P. Guenzi and {van der Borgh}, W.",
year = "2017",
language = "English",
note = "Thought leadership on the Sales; Profession Conference ; Conference date: 30-05-2017 Through 01-06-2017",

}

Nijssen, EJ, Guenzi, P & van der Borgh, W 2017, 'How sales organization capabilities affect the simultaneous pursuit of customer acquisition and retention', Thought leadership on the Sales; Profession Conference , Paris, France, 30/05/17 - 1/06/17.

How sales organization capabilities affect the simultaneous pursuit of customer acquisition and retention. / Nijssen, E.J.; Guenzi, P.; van der Borgh, W.

2017. Thought leadership on the Sales; Profession Conference , Paris, France.

Research output: Contribution to conferenceOther

TY - CONF

T1 - How sales organization capabilities affect the simultaneous pursuit of customer acquisition and retention

AU - Nijssen, E.J.

AU - Guenzi, P.

AU - van der Borgh, W.

PY - 2017

Y1 - 2017

M3 - Other

ER -

Nijssen EJ, Guenzi P, van der Borgh W. How sales organization capabilities affect the simultaneous pursuit of customer acquisition and retention. 2017. Thought leadership on the Sales; Profession Conference , Paris, France.