How price influences the effect of the interaction between time-to-market and product radicalness on new product sales volume

F. Langerak, S.A. Rijsdijk, K. Dittrich

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationInnovation connection
EditorsJ. Cherian, C. Nakata, A. Page
Place of PublicationOrlando, USA
Publication statusPublished - 2007
Eventconference; PDMA Academic Research Forum 2007 -
Duration: 1 Jan 2007 → …


Conferenceconference; PDMA Academic Research Forum 2007
Period1/01/07 → …
OtherPDMA Academic Research Forum 2007

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