How price influences the effect of the interaction between time-to-market and product radicalness on new product sales volume

F. Langerak, S.A. Rijsdijk, K. Dittrich

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationInnovation connection
EditorsJ. Cherian, C. Nakata, A. Page
Place of PublicationOrlando, USA
Pages233-241
Publication statusPublished - 2007
Eventconference; PDMA Academic Research Forum 2007 -
Duration: 1 Jan 2007 → …

Conference

Conferenceconference; PDMA Academic Research Forum 2007
Period1/01/07 → …
OtherPDMA Academic Research Forum 2007

Cite this

Langerak, F., Rijsdijk, S. A., & Dittrich, K. (2007). How price influences the effect of the interaction between time-to-market and product radicalness on new product sales volume. In J. Cherian, C. Nakata, & A. Page (Eds.), Innovation connection (pp. 233-241).