How do managers from a business-to-business company look to industrial design?

A. Valencia, O. Person, Dirk Snelders

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands
    Place of PublicationBrussels
    PublisherEIASM
    Publication statusPublished - 2011

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