How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study

Jan A. Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2018 NeuroPsychoEconomics Conference
Subtitle of host publication“From behavior to processes: Perspectives from neuroscience, economics, and psychology
Publication statusPublished - 2018
Externally publishedYes
Event2018 NeuroPsychoEconomics Conference: From behavior to processes: Perspectives from neuroscience, economics, and psychology - Zürich, Switzerland
Duration: 24 May 201825 May 2018

Conference

Conference2018 NeuroPsychoEconomics Conference
Country/TerritorySwitzerland
CityZürich
Period24/05/1825/05/18

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