How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study

Jan A. Millemann, Sven Heidenreich, Martin Reimann

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2018 NeuroPsychoEconomics Conference
Publication statusPublished - 2018

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