Original language | English |
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Title of host publication | 2018 NeuroPsychoEconomics Conference |
Publication status | Published - 2018 |
How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study
Jan A. Millemann, Sven Heidenreich, Martin Reimann
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review