How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study

Jan A. Millemann; Sven Heidenreich; Martin Reimann; Christoph Krick

How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study

Jan A. Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Proceedings of the 2018 NeuroPsychoEconomics Conference
Subtitle of host publication	“From behavior to processes: Perspectives from neuroscience, economics, and psychology
Publication status	Published - 2018
Externally published	Yes
Event	2018 NeuroPsychoEconomics Conference: From behavior to processes: Perspectives from neuroscience, economics, and psychology - Zürich, Switzerland Duration: 24 May 2018 → 25 May 2018

Conference

Conference	2018 NeuroPsychoEconomics Conference
Country/Territory	Switzerland
City	Zürich
Period	24/05/18 → 25/05/18

Cite this

@inproceedings{6369966129ff4d248acee192f31ec854,

title = "How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study",

author = "Millemann, {Jan A.} and Sven Heidenreich and Martin Reimann and Christoph Krick",

year = "2018",

language = "English",

booktitle = "Proceedings of the 2018 NeuroPsychoEconomics Conference",

note = "2018 NeuroPsychoEconomics Conference : From behavior to processes: Perspectives from neuroscience, economics, and psychology ; Conference date: 24-05-2018 Through 25-05-2018",

}

Millemann, JA, Heidenreich, S, Reimann, M & Krick, C 2018, How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study. in Proceedings of the 2018 NeuroPsychoEconomics Conference: “From behavior to processes: Perspectives from neuroscience, economics, and psychology. 2018 NeuroPsychoEconomics Conference, Zürich, Switzerland, 24/05/18.

How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study. / Millemann, Jan A.; Heidenreich, Sven; Reimann, Martin et al.
Proceedings of the 2018 NeuroPsychoEconomics Conference: “From behavior to processes: Perspectives from neuroscience, economics, and psychology. 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study

AU - Millemann, Jan A.

AU - Heidenreich, Sven

AU - Reimann, Martin

AU - Krick, Christoph

PY - 2018

Y1 - 2018

M3 - Conference contribution

BT - Proceedings of the 2018 NeuroPsychoEconomics Conference

T2 - 2018 NeuroPsychoEconomics Conference

Y2 - 24 May 2018 through 25 May 2018

ER -