| Original language | English |
|---|---|
| Title of host publication | 2018 NeuroPsychoEconomics Conference |
| Publication status | Published - 2018 |
How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study
Jan A. Millemann, Sven Heidenreich, Martin Reimann
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review