TY - JOUR
T1 - How acceptable is this? How user experience factors can broaden our understanding of the acceptance of privacy trade-offs
AU - Distler, Verena
AU - Lallemand, Carine
AU - Koenig, Vincent
PY - 2020/5
Y1 - 2020/5
N2 - Privacy is a timely topic that is increasingly scrutinized in the public eye. In spite of privacy and security breaches, people still frequently compromise their privacy in exchange for certain benefits of a technology or a service. This study builds on both technology acceptance (TA) and User Experience (UX) research in order to explore and build hypotheses regarding additional dimensions that might play a role in the acceptability of privacy tradeoffs that are not currently accounted for in TA models. Using four scenarios describing situations with potential privacy trade-offs, we conducted a focus group study with 8 groups of participants (N = 32). Our results suggest that factors influencing privacy trade-offs go beyond existing TA factors alone. A technology's perceived usefulness plays an important role, as well as dimensions related to context, previous experiences, perceived autonomy and the feeling of control over the data being shared.
AB - Privacy is a timely topic that is increasingly scrutinized in the public eye. In spite of privacy and security breaches, people still frequently compromise their privacy in exchange for certain benefits of a technology or a service. This study builds on both technology acceptance (TA) and User Experience (UX) research in order to explore and build hypotheses regarding additional dimensions that might play a role in the acceptability of privacy tradeoffs that are not currently accounted for in TA models. Using four scenarios describing situations with potential privacy trade-offs, we conducted a focus group study with 8 groups of participants (N = 32). Our results suggest that factors influencing privacy trade-offs go beyond existing TA factors alone. A technology's perceived usefulness plays an important role, as well as dimensions related to context, previous experiences, perceived autonomy and the feeling of control over the data being shared.
KW - Privacy trade-offs
KW - Qualitative methods
KW - Technology acceptance
KW - User experience
UR - http://www.scopus.com/inward/record.url?scp=85077501487&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2019.106227
DO - 10.1016/j.chb.2019.106227
M3 - Article
AN - SCOPUS:85077501487
VL - 106
JO - Computers in Human Behavior
JF - Computers in Human Behavior
SN - 0747-5632
M1 - 106227
ER -