How acceptable is this? how user experience factors can broaden our understanding of the acceptance of privacy trade-offs

Verena Distler (Corresponding author), Carine Lallemand, Vincent Koenig

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

Privacy is a timely topic that is increasingly scrutinized in the public eye. In spite of privacy and security breaches, people still frequently compromise their privacy in exchange for certain benefits of a technology or a service. This study builds on both technology acceptance (TA) and User Experience (UX) research in order to explore and build hypotheses regarding additional dimensions that might play a role in the acceptability of privacy tradeoffs that are not currently accounted for in TA models. Using four scenarios describing situations with potential privacy trade-offs, we conducted a focus group study with 8 groups of participants (N = 32). Our results suggest that factors influencing privacy trade-offs go beyond existing TA factors alone. A technology's perceived usefulness plays an important role, as well as dimensions related to context, previous experiences, perceived autonomy and the feeling of control over the data being shared.

Original languageEnglish
Article number106227
Number of pages10
JournalComputers in Human Behavior
Volume106
DOIs
Publication statusPublished - May 2020

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Keywords

  • Privacy trade-offs
  • Qualitative methods
  • Technology acceptance
  • User experience

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