Housing tenancy, data management and quality control

This paper deal s with housing tenancy, data management and quality control. The proposed method is focused on quality characteristics of housing estates in view of rentability risks. It entails a cycle of registration, analysis and implementation of measures. The starting point is the behaviour of the housing consumer in a market-oriented context. The model is framed within theories of strategic management and marketing. Systematic registration and evaluation of consumer behaviour, by means of a set of relevant process and product indicators, can yield relevant information in the four phases of the rental process: orientation, intake, dwelling and exit. This information concerns the way in which the dwelling (characterized by product indicators) fits the needs of the consumer. The systematic analysis of the process and product indicators during the phases of the rental process makes a 'strength-weakness analysis' of housing estates possible. The indicators can be presented in aggregated form by way of a 'rentability index'. The 'strength-weakness analysis' steers the intervention in the quality characteristics of housing estates. The possibilities for readjustment, however, are different. The quality control system is not only an early warning system, but also has several other functions: evaluation, planning and communication. The method described here lays a solid foundation for a decision-support system in the area of housing tenancy.