Helping teammates during product selling: when does it pay off?

W. Borgh, van der, A. Jong, de, E.J. Nijssen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Abstract

Abstract in article
Original languageEnglish
Title of host publicationProceedings of the 2013 AMA Winter Marketing Educators’ Conference : Challenging the Bounds of Marketing Thought
EditorsA. Rindfleisch, J. Burroughs
Place of PublicationChicago
PublisherAmerican Marketing Association (AMA)
Pages143-144
ISBN (Print)0-87757-351-4
Publication statusPublished - 2013
Eventconference; 2013 AMA Winter Marketing Educators' Conference; 2013-02-15; 2013-02-17 -
Duration: 15 Feb 201317 Feb 2013

Publication series

NameAMA Winter Educators' Conference - Proceedings
Volume24
ISSN (Print)1054-0806

Conference

Conferenceconference; 2013 AMA Winter Marketing Educators' Conference; 2013-02-15; 2013-02-17
Period15/02/1317/02/13
Other2013 AMA Winter Marketing Educators' Conference

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